Grow Your Business Through Strategic Communication

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Our Mission: To Help Grow Your Business

Our strategic communications capability is second to none.And we don’t charge the enormous fees of large agencies with lots of overhead. We do it lean and well the first time so clients become long-term partners.

From conception to completion, we incubate creative ideation and then develop a strategy that will be deftly implemented by some of the industry’s top professionals.We maximize your promotional opportunities to your most important audiences, including casual, focused, vested consumers and like-minded business leaders.We take your message and target the right platforms to grow your reputation through earned social and new media. Our presentation and media training excellence sessions will enhance your effective delivery of those messages.

The fuel that powers a brand is storytelling.That’s especially true with B2B, as partnerships and alliances are cultivated to bring your mission to life with consumers. Think of us as your trusted advisor to introduce you to lasting alliances and support your brand recognition and engagement quest.

At the same time, today’s Public Relations is not simply distributing news releases and hoping for outcomes.PR should always add value to those devoted to driving revenue. We’ll show you how to maximize your opportunities.

When things are going well, communications strategy supports marketing initiatives to raise brand awareness and grow the business. The strategy must include media relations, influencer engagement, publicity, B2B (industry), B2C (customer), internal communications, social and traditional media optimization, community affairs, corporate giving, event planning and execution, and evaluation. Hence, the next outcome is even better.

When issues arise, your first call will likely be to your legal department, and their first call should be to us. Crisis management must click on every cylinder, and we have the practical experience to support your good name and reputation.

My team and I grew businesses for a wide array of Disney and ESPN consumer products and services, which include some of the world’s most recognizable brands. Now, we take that expertise and deftly package the best of what you have to offer and help you take it to market by developing synergies with new and existing partners.Concurrently, we drive the attention needed to differentiate your brand from the competition.

Whether incubating a new product idea, developing winning strategies with you and your employees, helping you uncover new opportunities in the marketplace, or mentoring your team to maximize results, we have a proven track record in all those areas and more.We have successfully managed processes and change across multiple business lines while helping leaders drive business. We currently support very familiar travel, tourism, and major sports programs.We bring curiosity to the table, which allows us to discover, incubate and reveal previously untapped opportunities.

The most important thing we do is listen.We listen to your dreams for your business, the hard work you’ve put into it, and your concerns about long-term sustainability. We help you ensure your vision, mission, and business objectives align.

We ask the right questions throughout our journey together to help you take things to the next level and far beyond.In short, we know a person who knows a person.We connect the dots and provide perspectives that lead to new business alliances and partnerships.As the agreements are reached, the work continues as we help you deliver on your promises and generate sustainable revenue.We mine what’s important to you and exceed expectations.

 

Recent News Releases 

Seth Palansky

A Pro’s Pro who understands the business inside and out and whose experience provides tremendous value. George is an ego-free collaborator who focuses on results. Seth Palansky / Vice President, Communications/Editor-In-Chief, Harrah's Interactive Entertainment/World...

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Terry Blount

In my 30 years as a sports journalist, I can count on one hand the number of people who had the skills to make a company better in every way. George is one of them. He is tremendously respected by everyone in our business, a true professional that garners attention...

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Jay Abraham

George is a professional who respects his partners’ needs and involves them in creating PR solutions. He is exceptionally creative and pushes us with new ideas and out-of-the-box thinking. Jay Abraham / COO, NASCAR Media Group

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Jim McCoy

George is a true pleasure to work with and be around. He is a wonderful public relations professional whose creativity, willingness to find a solution, and ability to make anyone feel at ease are remarkable. George is a hard worker with an understanding of the big...

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